Busy Mornings, Rescued.
Busy Mornings, Rescued.
For
Uber Eats
Uber Eats
Our Role
Packaging Design Creative CRM Design 3D Design
Packaging Design Creative CRM Design 3D Design
No job is too big. Especially breakfast. Uber Eats and PAW Patrol teamed up to rescue busy mornings for families.
We developed a series of nutritionist-approved PAW Patrol breakfast bundles, filled with healthy ingredients, easy recipes, a character toy, and a cereal box-inspired craft activity that turned breakfast into playtime.
The result was a high-demand campaign that sold out quickly on the Uber Eats app, generated strong social engagement, and gave families another reason to start the day with Uber Eats.
No job is too big. Especially breakfast. Uber Eats and PAW Patrol teamed up to rescue busy mornings for families.
We developed a series of nutritionist-approved PAW Patrol breakfast bundles, filled with healthy ingredients, easy recipes, a character toy, and a cereal box-inspired craft activity that turned breakfast into playtime.
The result was a high-demand campaign that sold out quickly on the Uber Eats app, generated strong social engagement, and gave families another reason to start the day with Uber Eats.
Inspired by classic cereal boxes, we designed custom die-cut packaging wrapped in PAW Patrol character artwork and finished with playful bone-shaped handle details.
More than just a breakfast box, each pack transformed into a hands-on craft activity, inviting kids to build their favourite PAW Patrol vehicle and create a keepsake for their new toy.
Every detail was designed to extend the experience beyond the meal, turning everyday packaging into an interactive brand moment that families could enjoy long after breakfast.
Inspired by classic cereal boxes, we designed custom die-cut packaging wrapped in PAW Patrol character artwork and finished with playful bone-shaped handle details.
More than just a breakfast box, each pack transformed into a hands-on craft activity, inviting kids to build their favourite PAW Patrol vehicle and create a keepsake for their new toy.
Every detail was designed to extend the experience beyond the meal, turning everyday packaging into an interactive brand moment that families could enjoy long after breakfast.
