Arriving in a new country can be a journey in itself. So how do you make finding an Uber feel like the natural next step?

We adapted Uber’s global airport toolkit for Japan and South Korea, developing localised copy and creative across five languages: English, Japanese, Korean, Simplified Chinese and Traditional Chinese. Messaging was tailored to each airport’s mix of travellers and mapped to the arrival journey, guiding passengers from baggage claim through to their Uber pickup point.

From key product benefits to promotional messaging and wayfinding, we created flexible templates and adapted the creative across airport media placements at Haneda, New Chitose, Incheon and Gimpo.

The result was a coordinated airport campaign designed to help travellers navigate their arrival, understand the benefits of booking with Uber and find their next ride.