At the Australian Open, Uber One and Kia Electric needed to serve up the excitement of the tournament across every touchpoint. We served up a campaign as dynamic as the tournament itself.

We creative directed and produced the full suite of campaign assets, from an EDM suite promoting the partnership to bespoke in-app experiences, even adding the Kia Electric to the Uber app. We also developed the signage for the real-life Kia vehicles hitting the road, connecting the digital experience with the physical fleet. The standout serve was a custom 3D Uber One logo, rendered and animated with tennis-inspired movement to give the partnership a distinctive visual signature.

The result was a cohesive campaign that extended Uber One’s Australian Open presence across CRM, in-app and on-road touchpoints, with bespoke motion and design adding extra energy to the occasion.